opt-in

Why Double opt-in?

To answer why we need a Double opt-in we should first understand what a Double opt-in is. The Mobile Marketing Association defines Double opt-in as “The process of confirming a mobile subscriberÂ’s wish to participate in a mobile program by requesting the subscriber to opt-in twice, prior to engaging the subscriber. A requirement for premium and many other types of mobile services.”...

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Common Mobile Marketing Terms – Part 2

Welcome to Part 2 of our series of Common Mobile Marketing Terms. We are providing definitions of terms that are commonly used in Mobile Marketing. We hope that you find these posts useful. IVR- Instant Voice Response- A computerized system that allows a person, typically a telephone caller, to select options from a voice menu and otherwise interact with the computer phone system from their...

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