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Mobile Marketing

Mobile Marketing

Living in the Mobile World

By | Mobile Marketing, Mobile Marketing Blog | No Comments

Mobile Marketing Infographic

How long could you be without a mobile device? Minutes, hours…certainly not days, right? For some of you, just thinking about that question may have caused you some anxiety. Most people have their phones on or near them nearly 24 hours a day, even when they sleep. We have been living in the mobile world for years and have gradually become dependent on our phones for so many things that we once used other non-mobile methods for such as an alarm clock, gaming system or a desktop computer. Mobile communications started with calls as cell phones became the norm. No longer did you have to wait for someone to be home or at the office to talk to them. Then SMS allowed us to reach people without having to call. Now we have mobile responsive websites, mobile responsive emails, MMS Marketing, mobile apps, mobile payments, mobile commerce, mobile banking, etc… You name it and there is likely to be a mobile version or application of it. We helped our friends over at the MarketingTechBlog put together this infographic detailing why you should focus on Mobile!

Mobile Infographic

MMS Marketing


By | MMS, Mobile Marketing, Mobile Marketing Blog, SMS | No Comments

Phone with Text Offer for SalonConnective Mobile now has MMS (Multimedia Messaging Service). This means that our customers can now send images, sound and video to their target audience in addition to longer text messages… and it won’t cost you or the end user anything additional to do so.

As the old saying goes, “a picture is worth a thousand words”.  Sending an image along with text allows our customers to engage even more with their fans. Restaurants can send an image of a new dish that they are offering just before the lunch or dinner hour to help people make their meal decision. Retail can send an image of new or popular items. Spas can help clients envision treating themselves to a luxury treatment. Doing a text promotion at an event? Include a sponsor logo in your messaging. We have already seen some great MMS campaigns. How will you use MMS?

Real Estate Mobile Marketing Success

By | Featured, Indianapolis, Mobile Marketing, Mobile Marketing Blog, Real Estate, SMS, Text Messaging | No Comments

As part of our Real Estate Mobile Marketing package we have an automated reporting service that delivers a weekly activity report to all of our clients. This is a detailed report of all account activity in the last week. It includes phone numbers, email address (if applicable), property information, and date/time of the inquiry.

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By | Featured, Real Estate | No Comments


How long have you been a realtor?   What made you get into real estate?

This is our 9th year in real estate.  We had positions with major corporations, relocated and moved a number of times, and sold a number of homes in Cleveland, Columbus, and Chicago (if the city didn’t start with a “C” we didn’t move there…we’ve  lived in Chagrin Falls/Bainbridge for 21 years).  We were so involved in real estate with all our moves, that becoming Realtors seemed like a natural transition.

What’s your favorite area to show homes and why?

Chagrin Falls, Ohio is such a unique little town.  Most of the buildings are either 100 years old or older or built to look like they have been around for 100 years.  It’s businesses still function and the town could be in the middle of Anywhere, USA.  When relocation is the reason for a move to our area, it’s fun to see the looks on people’s faces when we drive into town for the first time.  There is actually a waterfall in Chagrin Falls in the center of town.  The famous Popcorn Shop Factory is located right alongside the falls…also a great place to get an ice cream cone.

What do you do in your spare time?

We really like to visit our grandchildren.  The older 3 live in Wadsworth, Ohio via Chattanooga & Hartford (Tommy -17, Frankie – 15, and Katherine – 12).  We have 2 that live in Goshen, NY via Columbus (Andrew – 3 and     Aubree -2).  The youngest live in Alaska, via Reno/Tahoe and New Zealand (Benjamin and Jonathan 9 month old twins).  The visits aren’t nearly as frequent as we would like.  Thank goodness for the Skype video phone calls.

*In the photo above, Jim & Joan share time with family in New York.

What impact has mobile marketing/social media had for you?

When working for the Cleveland Convention & Visitor’s Bureau, we were teaching our members how to network.  Now we are back to being the students.  To date, most of the impact has been the time and effort spent to initiate programs that will benefit our clients.  We’ve realized the importance of developing and sharing information that will benefit the Home Buyers and Home Sellers that we work with and allow us to attract new clients.

Any additional information that you would like to share?

There are many parts to a real estate transaction.  We believe that there are 2 important parts of being a good realtor.  Part A is to be a good resource.  We provide the right information to arm every buyer and seller with the data they need and want.   Part B is to be a good friend.  To be a good friend, we do a lot of listening to get to know and understand our clients.  The better we understand them, the more we can help them through the buying and selling process.  This can be a stressful time, and sometimes all we need to do is listen.  We don’t make decisions for our friends.  We give them good advice and information so that they can make good decisions.

Want to learn more about this real estate team?    www.yourclevelandrealtors.com