It’s this unique combination of wit and boldness that has led Firebelly to create a wildly successful text club for Yats! Cajun Creole. Using a combination of social media, in store marketing and a clever “Secret Tuesday” campaign Firebelly has been able to add more than 700 subscribers to the Yats! text club in the past 6 weeks…with numbers continuing to grow daily. While that is impressive in and of itself, Firebelly has also demonstrated that text message advertising has had amazing results for Yats. Tuesday afternoons are no longer the slowest time of the week, Tuesdays are no longer the slowest day of the week and sales for the entire month are up.

Additionally, Firebelly created a tremendous amount of buzz around Yats and the “Secret Tuesday” message which generated these customer comments on Facebook:

I set my alarm and left work to be there by 2. Yummmmm, I LOVE this promo!

I was SO there at 2pm on Mass Ave. Italiano/Spinach Mushroom for me, rocked as usual.

I was 4th in line @ 96th street! Got the Chicken Maque Choux!! MMMmmm!!! Thanks for the free lunch!!

See more comments on Facebook

When asked about the success of the mobile marketing campaign Firebelly Creative Director and Founder, Duncan Alney, responded by saying “There is buy in from top management. Also, like any good marketing – it has good creative messages, and it is integrated with our social and real world messaging.”

Connective Mobile is proud to work with companies like Firebelly that strive to make their customers so successful. Want to see how Mobile Marketing can help your client? Contact us today!

Phone: 877.250.5277
Email: info@connectivemobile.com

When did you launch? 

10/15/2005
 

How did the business start? 

Owners, Bill and Michelle Mills, had thought about opening an Irish Pub for about 25 years.  After visiting several Irish Pubs they knew what they wanted; a piece of Ireland here in their native state of Indiana.  So they had a bar built and sent over.  The Interior of Fionn’s was designed and constructed in Ireland by specially trained Irish mill workers. Everything was then imported; from the Mahogany wood, lighting, furniture to the artwork on the walls (called brick-a-brack). After the interior was made in Ireland, it was dismantled into cratable size, transported by ship to the United States brought by train to Chicago and finally to Fishers, Indiana. The Irish craftsmen arrived in Fishers at the same time to finish out Fionn’s interior. 
 
Best selling item on your menu? 

Guinness Stout – We make our own nitrogen to push it.
 
Any new items on your menu? 

We have weekly specials, so every week there is something new!
 
What type of texts can people in your Text Club expect to get from you? 

Special band Shows, Food Specials!   

NOTE:  Want to join their Text Club?  Text:  MACCOOLS   To:  71813

What events do you have coming up? 

St. Patrick’s Day Weekend Party Friday March 13th through Tuesday March 17th.
 
Anything else you want to share about your restaurant?

Fionn MacCool’s is a truly authentic Irish Pub & Restaurant where our customers can enjoy a unique Irish atmosphere, Irish décor, Irish entertainment and the famous Irish friendliness just as you would find in Dublin or elsewhere in Ireland.  We feature Live music Thursday through Saturday Night with Rarely a cover charge.  We hope that people find their own little piece of Ireland right here in Indiana.

Click HERE to visit Fionn MacCool’s web site. 

Join the Fionn MacCool’s Text Club Today:  Text:  MACCOOLS   To:  71813                                                                          *Only Standard Text Messaging Rates Apply.

Is it really just as easy as placing a sign in the yard? The answer to that is yes and no. Placing a sign in the yard will develop leads and those leads will turn into customers, but in order to get the most out of your mobile marketing tools you should first exercise the full options of your mobile tools and then integrate the mobile tools into your overall marketing strategy.

The first part of this is utilizing the full options of your mobile tools. What does this mean? Well for the package that Connective Mobile offers this means using the Call, Email (adding attachments, pictures, MLS sheets, etc… to the email), Contact and More Information option features that come with every listing.

Once you have set up the options you want to use, it is time to integrate the messaging tools into your overall marketing plan. This means including the property code in your other advertising.

Here are just a few things that some of our clients attribute their success with using Digital Home Info (our real estate marketing service that features text messaging):

1) Include the property code in your newspaper, magazine and online listing ads. You will enhance your ability to deliver information to a buyer and your ability to capture lead information for follow up.

2) Remove the paper flyers from the property and place only the Text Messaging and Toll Free signs in the yard. This will encourage buyers to seek information through this service increasing your lead captures.

3) Promote the Text and Toll Free service as a part of your marketing strategy to prospective sellers to let them know that you are up to date with the latest technology and using it to sell their home.

4) Include links to your web site, your email address and contact information in the Text Messages and Toll Free message. This will drive traffic to you through your site or direct contact.

5) Use the Text Messaging and Toll Free service on every property! The more visible your service is, the greater the usage will be. (This is one of the reasons we price our service to include unlimited listings, we want our service in front of every home.)

Thanks to all of our realtors who have shared their success stories.  We look forward to hearing more.  How have you used mobile applications for real estate?