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Mobile Marketing Blog

Announcing DK New Media

By | Featured, marketing, Mobile Marketing, Mobile Marketing Blog | 2 Comments

dknewmedia_300Recently a good friend and social media mentor, Doug Karr, announced he would be leaving Compendium Blogware to start his own company, DK New Media. DK New Media will be a consultancy for Social Media and Online Marketing strategies. Doug has been working with Social Media and Online Marketing for a number of years now and is extremely adept at identifying and integrating marketing technology into new and existing marketing campaigns.

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CLIENT SPOTLIGHT-BANDS OF AMERICA

By | Events, Featured, marketing, Mobile Marketing, Mobile Marketing Blog, SMS, Text Messaging | No Comments

Bands of America* set an aggressive (& necessary) goal to raise $250,000 in a 2 month timeframe. On December 11, 2008, Music for All kicked off its first virtual fundraising campaign. Given the organization’s roots in marching band and the more than 1.25 million students that it has served under its Bands of America brand, the BOA Alumni Campaign was born. In 81 days alumni, parents, grandparents, educators and fans from across the country banded together and donated over $252,000 to support a not-for-profit that had provided them positively life changing experiences.

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CLIENT SPOTLIGHT-NATHAN PFAHLER, REALTOR

By | Featured, Indianapolis, Mobile Marketing Blog, Real Estate, SMS, Text Messaging | 2 Comments

NATE TRICK OR TREATING WITH KIDS FROM CHURCH When you launch a business, you always have your first customers. Those who, despite knowing that you’re new, embrace what you have to offer and if you’re lucky continue to provide feedback that is crucial to your growth and success. For us, one of our very first real estate customers was Nathan Pfahler. We remember that first meeting with him nearly 2 years ago and can’t forget his enthusiasm and lucky for us that excitement hasn’t gone away.

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Who made you text for the first time?

By | Mobile Marketing Blog | No Comments

Tony Dungy announced this week his retirement as Head Coach for the Indianapolis Colts.  During the Press Conference, he was asked if he’d talked to his players since the announcement and he responded, “Our guys text now. I’ve gotten a lot of texts and I don’t text back as fast, so they haven’t heard from me quite as fast.” 

 

When we started doing market research about 3 years ago prior to starting our company, there were a lot of adults 30 and older who did not text…well at least not yet.  We’ve recently had an opportunity to talk to some of the same people who we initially spoke to and it’s ironic the number of people who said then that they don’t text and don’t intend to ever start are now texting quite often.  Why the change of heart?  We keep hearing the same story over and over.  My client, my child, my friend, my co-worker insisted on using this as a communication tool so I had to start.  Some said that they merely do it out of obligation to respond to the other party or so they at least have some communication with their teen or college age child.  Most, though, admitted that it has become a quite useful way for them to communicate.

 

So, do you remember the first time you sent a text and why?

 

Needless to say, we’re pretty happy that the number of people texting continues to grow.

 

By the way, Tony might not text fast but he was definitely quick to have an impact on the city of Indianapolis.  In addition to watching his success with the Colts, we’ve had the opportunity to see his philanthropic efforts up close.  We wish him the best as he continues his journey in life.

Connective API

By | Featured, Indianapolis, Mobile Marketing Blog, Real Estate, SMS, Text Messaging | No Comments

We have been getting more and more requests for our API (Application Programming Interface) function so we thought we’d highlight what we offer-a REST based API that provides a wide range of functions that enable our customers to integrate Mobile Marketing (SMS/Text Messaging) into their own products.

Our API provides clients with the ability to:

Deliver messages to one Cell Phone
Deliver messages to an entire Text Club.
Schedule Messages for delivery at a later date.
Initiate a Text Club Opt-in Process.
Unsubscribe (Opt-out) a subscriber.
Check the status of delivered messages.
Retrieve the number of subscribers for a particular Text Club.
Retrieve the Mobile Subscribers’ numbers for a particular Text Club.
Set up an Initial Message to be delivered to a new subscriber.

Each time an action is submitted the API returns a status, error code and ticketid. The error code and status can be looked up in the API documentation. The ticketid is used to check the status of that transaction. You can tell if a message has been delivered, is waiting in queue, or was undeliverable.

We are very pleased to have our API publicly available and are constantly working to enhance it and add new functionality. In the near future we expect to add the following features:

Add new Keywords to an Account.
Manage Real Estate Accounts.
Deactivate Keywords on an Account.
Change account information (Billing address, logo, etc…)
Expanded Reporting via API.

If you have questions or want more information please feel free to contact us:

info @ connectivemobile.com

We will keep you up to date as we make enhancements and modifications to our API.

DOCTRAIN East Conference Text Messaging

By | Conferences, Events, Featured, Mobile Marketing Blog, SMS, Text Messaging | No Comments

Ever been to a conference and found yourself constantly checking the agenda or finding out a little late that a change had been made?

Between October 29 – November 1, 2008 we helped the DOCTRAIN East Conference with their mobile communications. We were part of the event’s daily communication strategy as well as providing a method for the conference to communicate last minute updates and changes to attendees.

Attendees received approximately 5 text messages a day reminding them of sessions, lunches and special events. At the end of the conference 7 subscribers were randomly chosen via our system to receive door prizes from conference sponsors.

When attendees were asked about the text message program comments ranged from, “really smart and useful” to “way cool” and “another reason I look forward to attending DocTrain events, you guys always are up-to-date with the latest technologies.”

We look forward to continuing our relationship with DOCTRAIN and providing them the same high level of service for each of their events.

DOCTRAIN East is an annual Conference and the theme this year was Producing Quality Content. There were 275 attendees and presentations were given by many leaders in the Content Generation, and Document Management/Preparation software Industries. For more information on Content Management visit thecontentwrangler.com.