Last Tuesday Firebelly Digital, an Indianapolis Internet & Social Media Marketing company, went to YATS in Broadripple looking for members of the YATS Text Club (Mobile Marketing). They found so many that they were able to put together this short video. Hope you enjoy it, we did!

It’s this unique combination of wit and boldness that has led Firebelly to create a wildly successful text club for Yats! Cajun Creole. Using a combination of social media, in store marketing and a clever “Secret Tuesday” campaign Firebelly has been able to add more than 700 subscribers to the Yats! text club in the past 6 weeks…with numbers continuing to grow daily. While that is impressive in and of itself, Firebelly has also demonstrated that text message advertising has had amazing results for Yats. Tuesday afternoons are no longer the slowest time of the week, Tuesdays are no longer the slowest day of the week and sales for the entire month are up.

Additionally, Firebelly created a tremendous amount of buzz around Yats and the “Secret Tuesday” message which generated these customer comments on Facebook:

I set my alarm and left work to be there by 2. Yummmmm, I LOVE this promo!

I was SO there at 2pm on Mass Ave. Italiano/Spinach Mushroom for me, rocked as usual.

I was 4th in line @ 96th street! Got the Chicken Maque Choux!! MMMmmm!!! Thanks for the free lunch!!

See more comments on Facebook

When asked about the success of the mobile marketing campaign Firebelly Creative Director and Founder, Duncan Alney, responded by saying “There is buy in from top management. Also, like any good marketing – it has good creative messages, and it is integrated with our social and real world messaging.”

Connective Mobile is proud to work with companies like Firebelly that strive to make their customers so successful. Want to see how Mobile Marketing can help your client? Contact us today!

Phone: 877.250.5277
Email: info@connectivemobile.com

Connective Mobile was chosen as a strategic partner to DK New Media to provide mobile marketing, mobile integration and mobile strategies.

Congratulations Doug on your new venture!

Why would I use text messaging as a marketing medium? Text message Marketing places your message directly in the hands of your consumer, no matter where they are or the time of day.

How many people text? According to a September 2008 PEW Internet Project Study, 59% of All Mobile Subscribers Text on a regular basis, 66% of Ages 30-49 text on a regular basis, and 81% of Ages 18-29 text on a regular basis.

How do I use text messaging in marketing? Text Messaging Marketing is best used as a part of an overall marketing strategy. We have seen mobile calls to action placed on billboards, business cards, posters, table tents, facebook, myspace, tv ads and websites. All of these seem to be very effective in spurring consumers to sign up to get your messages.

Does text message marketing (text advertising) work in my business? We have found text messaging to be effective in almost all consumer oriented businesses. We offer products specifically tailored to Restaurant, Retail, Real Estate, Conferences, and Events.

How effective is texting in advertising? There are many different studies that attribute varying degrees of success with text messaging. The rate of return in these studies ranges from 12% up to 80%. Our experience has been that our customers that integrate texting into their overall marketing strategy experience a response rate between 12% and 30%.

Do I have to send a special deal or offer every time? No, we find that our most effective mobile campaigns are those that intermix specials (coupons, deals, etc…) with information texts, such as “great band playing tonight” or “come join us to support xxx”.

But I don’t text. Generally speaking, your marketing campaign isn’t about you! It is about communicating with your target demographic in a manner in which they prefer. So even if you don’t text, 81% of your customers probably do. Do you want to miss them because you don’t text?  Our easy to use web based system will allow you to set up your text campaigns all online.

Want to learn more? Call us at 1.877.250.5277

Bands of America* set an aggressive (& necessary) goal to raise $250,000 in a 2 month timeframe.  On December 11, 2008, Music for All kicked off its first virtual fundraising campaign. Given the organization’s roots in marching band and the more than 1.25 million students that it has served under its Bands of America brand, the BOA Alumni Campaign was born. In 81 days alumni, parents, grandparents, educators and fans from across the country banded together and donated over $252,000 to support a not-for-profit that had provided them positively life changing experiences.

The Bands of America Campaign used several social media platforms to reach out to donors and keep all supporters informed including Facebook, MySpace, YouTube, LinkedIn and a Text Club.  Donors chose high schools to be credited for their donations to the campaign. The schools that generated the most contributions received donations back.  Messages were sent to keep everyone up to date as to what school was in the lead and the ongoing successes of the BOA Campaign.  The leaders of the organization attribute much of their fundraising success to the use of these tools to keep people informed and engaged.

Stay tuned for more success stories as we continue to work with this ambitious and creative organization on other initiatives!

Want to learn more about Music for All?    Visit:  http://www.musicforall.org/

 *Bands of America is a brand of Music for All, Inc., a national not-for-profit headquartered in Indianapolis, Indiana.