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Indianapolis

CLIENT SPOTLIGHT-BLU MARTINI & FORTY FIVE DEGREES

By | Featured, Indianapolis, Mobile Marketing, Mobile Marketing Blog, SMS, Text Messaging | No Comments

Blu-MartiniWe caught up with the owner of Forty Five Degrees and Blu Martini to learn a little bit of history on these hot hangouts.

What is the best selling item on your menu? 

FortyFive Roll or Blu Martini Roll: Crab Cream cheese, spicy sauce, avocado, cucumber, wrapped in soy paper. All of our sushi is great. We really have well rounded menu items.

What is your most popular martini?

Depends on the season. We have over 30 martinis to choose from on our list.

Note:  The Carmel Candy Apple Martini is a great fall choice!

You’ve created a unique ambiance in each location-what’s the story behind your choices?

I just wanted a modern interior and something different for our city.

Holidays are just around the corner-how can people plan to gather at Forty Five Degrees or Blu Martini to celebrate with their friends and colleagues?

People can call the restaurants individually Blu Martini 317.566.8650  Forty Five Degrees 317.634.4545 or they can email me at bill@blumartini.net. We host many of these parties and it’s not too early to book them now.  No party is too big or too small for us and we always can fit a party within a budget.

What other events are coming up?

Please see the calendar pages of both websites:  www.blumartini.net and www.fortyfiveindy.com.   We have so much going on and our calendars are always updated.

fortyfiveWhat type of texts can people in your Text Club expect to get from you?

 Info about events and specials.

 Note: Not in their text club yet?  Join now!

Text:  45   To:  71813 

and/or

Text:  BLU  To:  71813

Only your standard text messaging rates apply.

Anything else you want people to know?

We have great drink specials almost every night of the week. We welcome large parties and groups, and we serve great food including sushi.

 

Want to learn more?

www.blumartini.net

www.fortyfiveindy.com

Real Estate Mobile Marketing Success

By | Featured, Indianapolis, Mobile Marketing, Mobile Marketing Blog, Real Estate, SMS, Text Messaging | No Comments

As part of our Real Estate Mobile Marketing package we have an automated reporting service that delivers a weekly activity report to all of our clients. This is a detailed report of all account activity in the last week. It includes phone numbers, email address (if applicable), property information, and date/time of the inquiry.

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CLIENT SPOTLIGHT-NATHAN PFAHLER, REALTOR

By | Featured, Indianapolis, Mobile Marketing Blog, Real Estate, SMS, Text Messaging | 2 Comments

NATE TRICK OR TREATING WITH KIDS FROM CHURCH When you launch a business, you always have your first customers. Those who, despite knowing that you’re new, embrace what you have to offer and if you’re lucky continue to provide feedback that is crucial to your growth and success. For us, one of our very first real estate customers was Nathan Pfahler. We remember that first meeting with him nearly 2 years ago and can’t forget his enthusiasm and lucky for us that excitement hasn’t gone away.

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Connective API

By | Featured, Indianapolis, Mobile Marketing Blog, Real Estate, SMS, Text Messaging | No Comments

We have been getting more and more requests for our API (Application Programming Interface) function so we thought we’d highlight what we offer-a REST based API that provides a wide range of functions that enable our customers to integrate Mobile Marketing (SMS/Text Messaging) into their own products.

Our API provides clients with the ability to:

Deliver messages to one Cell Phone
Deliver messages to an entire Text Club.
Schedule Messages for delivery at a later date.
Initiate a Text Club Opt-in Process.
Unsubscribe (Opt-out) a subscriber.
Check the status of delivered messages.
Retrieve the number of subscribers for a particular Text Club.
Retrieve the Mobile Subscribers’ numbers for a particular Text Club.
Set up an Initial Message to be delivered to a new subscriber.

Each time an action is submitted the API returns a status, error code and ticketid. The error code and status can be looked up in the API documentation. The ticketid is used to check the status of that transaction. You can tell if a message has been delivered, is waiting in queue, or was undeliverable.

We are very pleased to have our API publicly available and are constantly working to enhance it and add new functionality. In the near future we expect to add the following features:

Add new Keywords to an Account.
Manage Real Estate Accounts.
Deactivate Keywords on an Account.
Change account information (Billing address, logo, etc…)
Expanded Reporting via API.

If you have questions or want more information please feel free to contact us:

info @ connectivemobile.com

We will keep you up to date as we make enhancements and modifications to our API.

Texting Tips for Realtors

By | Featured, Indianapolis, Real Estate, SMS, Text Messaging, Voice Messaging | One Comment

This week we thought it would be a good idea to post some tips for our realtors that we think might help them maximize the mobile tools at their disposal.

Is it really just as easy as placing a sign in the yard? The answer to that is yes and no. Placing a sign in the yard will develop leads and those leads will turn into customers, but in order to get the most out of your mobile marketing tools you should first exercise the full options of your mobile tools and then integrate the mobile tools into your overall marketing strategy.

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Why Double opt-in?

By | Featured, Indianapolis, Mobile Marketing Blog, SMS, Text Messaging | No Comments

To answer why we need a Double opt-in we should first understand what a Double opt-in is. The Mobile Marketing Association defines Double opt-in as “The process of confirming a mobile subscriber’s wish to participate in a mobile program by requesting the subscriber to opt-in twice, prior to engaging the subscriber. A requirement for premium and many other types of mobile services.” What this essentially means is that in order for a subscriber to participate in a mobile marketing or premium sms program they must not only send in an initial message indicating interest but they must also respond with an affirmative to a second message. A sample of the process is below.

Step 1
A subscriber responds to a call to action and texts in a keyword to 71813. In this case the keyword is
BEAN.

Step 2
The subscriber gets a response back prompting him or her to confirm the subscription.

Reply Y+Zip(Y12345) to join The Bean Cup Text Club
Get 1 msg/wk
Std Msg Rates Apply
To Opt-out reply STOP BEAN
T&Cs @ connectivemobile.com

In this case we also ask for the zip code because we provide this demographic information to our customer and enable them to send messages by zip code if they desire.

Step 3
The subscriber replies with “Y46237” providing the affirmative required for double opt-in and giving us their zip code so that if a future message is specific to a certain area not near them, they won’t receive a text.

Step 4
The subscriber receives a response message indicating the process is complete.

Welcome to The Bean Cup TEXT CLUB
To opt-out text STOP BEAN to 71813
Standard messaging rates apply
Text help for more info

At this point the Double opt-in process is complete and the subscriber will now receive messages. Why is the Double opt-in process necessary? It seems like it might actually deter people from subscribing. It seems cumbersome. In truth it can be, but there is one compelling reason that overcomes all objections and that is preventing SPAM. SPAM has become a parasite sucking the productivity and usefulness out of email and specifically email marketing. The Double opt-in process was implemented to help prevent SPAM on the cell phone. Imagine the constant stream of garbage you could receive if there weren’t safeguards in place to prevent SPAM on the cell phone. We are glad to see measures and methods being put in place to prevent what has happened to email from happening to SMS (text messaging)

As for the the downsides, here at Connective Mobile over 95% of the subscribers that initiate the process complete it. That means that you have a text club that is 100% interested in seeing your message. This is why mobile marketing has a much greater rate of return than many traditional advertising methods.

Please feel free to contact us with any questions or thoughts you have on the Double opt-in process
info at connectivemobile.com

Common Mobile Marketing Terms – Part 2

By | Featured, Indianapolis, Mobile Marketing Blog, SMS, Text Messaging, Voice Messaging | No Comments

Welcome to Part 2 of our series of Common Mobile Marketing Terms. We are providing definitions of terms that are commonly used in Mobile Marketing. We hope that you find these posts useful.

IVR- Instant Voice Response– A computerized system that allows a person, typically a telephone caller, to select options from a voice menu and otherwise interact with the computer phone system from their mobile device.

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