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Why Mobile Marketing with Text Messaging?

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Mobile Marketing, SMS, Text Messaging

  • There are over 255 million mobile subscribers in the US.
  • Over 50% of phone users regularly use SMS (text messaging).
  • 75% of SMS users are over 25 years of age
  • In June 2007, 28.8 Billion text messages were sent. This is 4 times the amount sent in June 2005.