http://memeburn.com/2015/06/7-massive-ways-mobile-has-changed-brand-awareness-on-social/
http://www.business2community.com/mobile-apps/make-the-most-of-your-mobile-marketing-01254016
http://www.millennialmedia.com/mobile-insights/industry-research/mobile-dads-why-marketers-should-target-them
http://mobilemarketingwatch.com/sms-helps-draw-blood-in-europe-50803/
http://www.independent.co.uk/news/world/europe/blood-donors-in-sweden-get-a-text-message-whenever-someone-is-helped-with-their-blood-10310101.html