Comments on: Firebelly Digital and YATS! Mobile Marketing http://www.connectivemobile.com/2009/07/firebelly-digital-and-yats-mobile-marketing/ Mobile Marketing Services Mon, 19 Jul 2010 23:45:42 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Duncan Alney http://www.connectivemobile.com/2009/07/firebelly-digital-and-yats-mobile-marketing/comment-page-1/#comment-144 Duncan Alney Thu, 30 Jul 2009 22:52:28 +0000 http://www.connectivemobile.com/?p=1255#comment-144 Thanks for the love Adam. Some more specifics. The opt in number is actually 1028, the double opt is at 89% approximately, and we’ve got 902 in the program as of today. The attrition is only around 8. And you can’t explain why anyone is turning down half off or a free meal. This explosive growth can be attributed to a variety of factors. 1. Buy in from the top management 2. integrated campaign with SMS (email launching shortly) 3. You need a high involvement brand. This wont work for everyone. If you have more questions email me duncan@firebellymarketing.com Thanks for the love Adam. Some more specifics.

The opt in number is actually 1028, the double opt is at 89% approximately, and we’ve got 902 in the program as of today. The attrition is only around 8. And you can’t explain why anyone is turning down half off or a free meal. This explosive growth can be attributed to a variety of factors.

1. Buy in from the top management

2. integrated campaign with SMS (email launching shortly)

3. You need a high involvement brand. This wont work for everyone.

If you have more questions email me duncan@firebellymarketing.com

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