Firebelly Digital and YATS! Mobile Marketing

yatsFirebelly Digital is one of our marketing partners based in Indianapolis, Indiana. In their own words “Firebelly is a collection of thinkers, designers, writers and programmers. We differ in style, but we have the same clear, creative vision.  We’re serious about our work but not about ourselves. We listen more than we speak, but you’ll hear us when there’s something to say. Our work is emotional, witty and deeply aware of popular culture. We juggle design, branding and marketing. We’re proponents of brave and provocative work, and inculcating conversations.”

flameIt’s this unique combination of wit and boldness that has led Firebelly to create a wildly successful text club for Yats! Cajun Creole. Using a combination of social media, in store marketing and a clever “Secret Tuesday” campaign Firebelly has been able to add more than 700 subscribers to the Yats! text club in the past 6 weeks…with numbers continuing to grow daily. While that is impressive in and of itself, Firebelly has also demonstrated that text message advertising has had amazing results for Yats. Tuesday afternoons are no longer the slowest time of the week, Tuesdays are no longer the slowest day of the week and sales for the entire month are up.

Additionally, Firebelly created a tremendous amount of buzz around Yats and the “Secret Tuesday” message which generated these customer comments on Facebook:

I set my alarm and left work to be there by 2. Yummmmm, I LOVE this promo!

I was SO there at 2pm on Mass Ave. Italiano/Spinach Mushroom for me, rocked as usual.

I was 4th in line @ 96th street! Got the Chicken Maque Choux!! MMMmmm!!! Thanks for the free lunch!!

See more comments on Facebook

When asked about the success of the mobile marketing campaign Firebelly Creative Director and Founder, Duncan Alney, responded by saying “There is buy in from top management. Also, like any good marketing – it has good creative messages, and it is integrated with our social and real world messaging.”

Connective Mobile is proud to work with companies like Firebelly that strive to make their customers so successful. Want to see how Mobile Marketing can help your client? Contact us today!

Phone: 877.250.5277
Email: info@connectivemobile.com

One Response to “Firebelly Digital and YATS! Mobile Marketing”

  1. Thanks for the love Adam. Some more specifics.

    The opt in number is actually 1028, the double opt is at 89% approximately, and we’ve got 902 in the program as of today. The attrition is only around 8. And you can’t explain why anyone is turning down half off or a free meal. This explosive growth can be attributed to a variety of factors.

    1. Buy in from the top management

    2. integrated campaign with SMS (email launching shortly)

    3. You need a high involvement brand. This wont work for everyone.

    If you have more questions email me duncan@firebellymarketing.com