Bands of America* set an aggressive (& necessary) goal to raise $250,000 in a 2 month timeframe. On December 11, 2008, Music for All kicked off its first virtual fundraising campaign. Given the organization’s roots in marching band and the more than 1.25 million students that it has served under its Bands of America brand, the BOA Alumni Campaign was born. In 81 days alumni, parents, grandparents, educators and fans from across the country banded together and donated over $252,000 to support a not-for-profit that had provided them positively life changing experiences.
The Bands of America Campaign used several social media platforms to reach out to donors and keep all supporters informed including Facebook, MySpace, YouTube, LinkedIn and a Text Club. Donors chose high schools to be credited for their donations to the campaign. The schools that generated the most contributions received donations back. Messages were sent to keep everyone up to date as to what school was in the lead and the ongoing successes of the BOA Campaign. The leaders of the organization attribute much of their fundraising success to the use of these tools to keep people informed and engaged.
Stay tuned for more success stories as we continue to work with this ambitious and creative organization on other initiatives!
Want to learn more about Music for All? Visit: http://www.musicforall.org/
*Bands of America is a brand of Music for All, Inc., a national not-for-profit headquartered in Indianapolis, Indiana.