Xtreme Juice Smoothie Shop launched their Mobile Marketing campaign to reward their loyal customer base with exclusive offers via SMS (text messaging). In just a few short weeks they had over 450 subscribers to their text club, sent three messages and have had a greater than 25% response rate to each message.
Xtreme sent the following message after one week of promoting their text club:
“FREE Small Xtreme Juice Smoothie TODAY 4/17/09 ONLY No strings attached. Upgrade to Reg for only $1 or to Lrg for $2. Open until 8pm.”
It went to 93 subscribers and 26 (28%) redeemed the mobile coupon. Additionally, the message spurred a spike in new subscribers increasing their subscriber number to 103 just over a week after their Text Club was launched.
Xtreme’s second message went out on May 5, to celebrate Cinco de Mayo. This time it went to 240 subscribers and 69 redeemed it. This is an incredible 29% response rate!
In the few weeks since then Xtreme has managed to increase their subscriber base to over 750 and sent another message with similar response rates. Xtreme hopes to have over 1000 subscribers by early June. They are well on their way.
Congratulations to Chris and his team at Xtreme Juice!!