Extreme Results for Xtreme Juice Smoothie Shop Mobile Marketing

A little over a month ago Xtreme Juice Smoothie Shop in Tampa, Florida launched their first mobile marketing campaign with Connective Mobile and they have had some extreme results! 

Xtreme Juice Smoothie Shop launched their Mobile Marketing campaign to reward their loyal customer base with exclusive offers via SMS (text messaging).  In just a few short weeks they had over 450 subscribers to their text club, sent three messages and have had a greater than 25% response rate to each message.

Xtreme sent the following message after one week of promoting their text club:

“FREE Small Xtreme Juice Smoothie – TODAY 4/17/09 ONLY – No strings attached. Upgrade to Reg for only $1 or to Lrg for $2. Open until 8pm.”

It went to 93 subscribers and 26 (28%) redeemed the mobile coupon. Additionally, the message spurred a spike in new subscribers increasing their subscriber number to 103 just over a week after their Text Club was launched.

Xtreme’s second message went out on May 5, to celebrate Cinco de Mayo. This time it went to 240 subscribers and 69 redeemed it. This is an incredible 29% response rate!

In the few weeks since then Xtreme has managed to increase their subscriber base to over 750 and sent another message with similar response rates.  Xtreme hopes to have over 1000 subscribers by early June.  They are well on their way.

Congratulations to Chris and his team at Xtreme Juice!!

4 Responses to “Extreme Results for Xtreme Juice Smoothie Shop Mobile Marketing”

  1. Congrat Xtreme Juice! You are my favorite Tampa smoothie shop! Keep those SMS text offers coming!

  2. Congrats XJ!

  3. It’s amazing the results you get when you leverage a marketing medium for what it’s built for! Congratulations.

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  1. links for 2009-06-04 | The Marketing Technology Blog, Indianapolis - [...] Extreme Results for Xtreme Juice Smoothie Shop Mobile Marketing | Connective Mobile Xtreme Juice Smoothie Shop launched their Mobile …
  2. links for 2009-06-04 | Mobile Technology Blog - [...] Extreme Results for Xtreme Juice Smoothie Shop Mobile Marketing | Connective Mobile A little over a month ago Xtreme …