Alerts– Notifications, typically in the form of a text or multimedia message, containing time-sensitive information (event details, weather, news, services updates) that are pushed to a mobile subscriber who has opted-in to receive this information. Note: If the mobile subscriber has not opted-in to receive said information, the notification would be considered SPAM.
Common Shortcode (Shortcode)– Short numeric numbers (typically 4~6 digits) to which text messages can be sent from a mobile phone. Wireless subscribers send text messages to common short codes with relevant keywords to access a wide variety of mobile content.
Double Opt-in– The process of confirming a mobile subscriber’s wish to participate in a mobile program by requesting the subscriber to opt-in twice, prior to engaging the subscriber. A requirement for premium and many other types of mobile services.
Keyword– A word or name used to distinguish a targeted message within a Short Code Service.
SMS (Short Message Service)– A standard for telephony messaging systems that allow sending messages between mobile devices that consist of short messages, normally with text only content.
MMS (Multimedia Messaging Service)– Standard for telephony messaging systems that enable the sending of messages that include multimedia objects (images, audio, video, rich text). May or may not include normal text.
These definitions are according to the Mobile Marketing Association.
Part 2 Next week.